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Apple to start making iPhones in India, says state government
Apple to start making iPhones in India, says state government
BBC NEWS From the section Business
February 3, 2017
Apple is to start making iPhones in the southern Indian state of Karnataka, the state's government has said. It said it welcomed a proposal from the tech giant to begin initial manufacturing operations in the state, whose capital is the tech hub Bangalore. However, although Apple said this week it is keen to "invest significantly" in India, it has not confirmed any plans.
Apple has 2% of India's mobile phone market, well behind rival Samsung. Despite the low percentage of sales, Apple has almost half of the market for premium phones, which start at around $450 an item, and its sales are growing fast.
Apple has held a series of meetings with government representatives at both state and national level and is understood to be pressing for concessions before going ahead with such a move.
Priyank Kharge, minister of information technology and biotechnology in Karnataka, told the AFP news agency: "We have an understanding with Apple and we expect them to start manufacturing in Karnataka by the end of April." Reports said the plant is being set up by Taiwanese manufacturing company Wistron Corp. Apple's biggest manufacturing partner is Taiwanese giant Foxconn, which runs the biggest iPhone factory in the world in China.
Rising sales
Apple is currently unable to set up its own branded stores in India, which has a raft of rules to curb the activities of foreign companies. For it to be able to sell direct to customers in India, Apple would have to source 30% of the components of its products locally.
Earlier this week, Apple reported its first rise in sales in nine months after strong Christmas sales of the iPhone 7. The firm had suffered three quarters in a row of falling revenues as mounting competition, particularly from Chinese rivals, hit sales of the iPhone.
Analysis: Shilpa Kannan, India business reporter, Delhi
Indian media has been speculating about Apple for a while now. The iPhone is much coveted as a status symbol in the country but it's very expensive for most people. They range from $194 for a 16GB version to the top end iPhone 7Plus which costs about $1,164.
This, when the bulk of the smartphones sold in India is around $100-120. But the hope is that manufacturing locally will bring iPhone prices down.
I spoke to Karnataka's information technology minister - Priyank Kharge who said there was a fierce competition among Indian states to woo Apple's manufacturing facilities. He confirmed that Apple has expressed an intention to make phones in his state, and said it would start by assembling the phones and then, hopefully, move on to manufacturing. By getting Apple to start making phones there, he hopes to attract more high end manufacturing firms to move to Bangalore.
http://www.bbc.com/news/business-38853640
