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When fast food gets an Indian twist
When fast food gets an Indian twist
BBC NEWS From the section India
January 17, 2017
McDonald's created quite a stir when it announced plans to start serving classic Indian dishes in the form of burgers.
One dish to get the treatment is the hugely popular masala dosa, which is a type of rice pancake with a potato filling.
Many Indians took to Twitter last week to share their views on McDonald's "dosa burger" and "anda bhurji burger" (masala scrambled eggs).
Some saw this as an attempt by McDonald's to appropriate Indian food, but others chose humor to suggest more dishes for a McMakeover.
Here's the BBC's in-house cartoonist, Kirtish Bhatt, on these suggestions and on India's take on global fast food chains.
Now the samosa is a humble but very popular street snack in India. As one Twitter user suggested, McDonald's should include it in its menu to go fully Indian.
Another Twitter user said McDonald's Indian menu would not be complete without lassi, a sweet yogurt-based thick drink.
While McDonald's is trying to become more Indian, some local shops try hard to look global and name themselves after popular global fast-food chains, often with a twist.
After all, as shown by Mr Subramanian and his rice cakes and lentil curry, harnessing a global brand could potentially help your marketing even if your product is completely different!
US Pizza is a popular food chain across India, where pizzas are often connected with the US rather than any other country. In that spirit, there is absolutely no reason why "US" can't also stand for "Uttam Singh", which is a popular north Indian name!
http://www.bbc.com/news/world-asia-india-38633567
